baby toys (0-12 months)

up to 25% off top toy brands
discover the world
up to 50% off selected toys
baby gyms & playmats

baby gyms & playmats

Help your baby stimulate their senses with our playmats and play gyms
interactive light & sound toys

interactive light & sound toys

Lights and fun sounds encourage your baby to look, feel and touch
shape sorters & stackers

shape sorters & stackers

Building, stacking and posting shapes help to develop hand-to-eye coordination
rattles & teething toys

rattles & teething toys

Toys with sounds, textures, colours and shapes for baby to explore
sensory baby toys

sensory baby toys

Sensory toys with lights, sounds and textures to aid child development
1st birthday gift ideas

1st birthday gift ideas

Explore our top toys to find the perfect first birthday gifts.

baby & toddler toys

 

ELC baby and toddler toys stimulate little minds and allow your child to learn without even realising they are doing it. Our cot toys, buggy toys and car seat toys will amuse and delight any baby, while our highchair toys make feeding time fun. Stacking cups, shape sorting toys, music centres, first work benches, garages and rockets with lights and sounds are just a few of the many toddler toys your child can enjoy from ELC.