text.skipToContent text.skipToNavigation

Soft toys

Cuddly soft toys are the perfect companions for little ones, and our collection has something for everyone. Whether you’re looking for cute animal plush toys, traditional teddy bears, or magical shimmering dragons and dinosaurs, you’re sure to discover a super-soft new friend here.

Many of the soft toys in our collection are suitable from birth, so you can introduce your baby to their snuggly companion without worrying about fluff or other pieces breaking away. Choose a colourful soft toy from this collection and provide your little one with a bedtime and playtime companion or Snuggle Buddies for their early years.

For more baby toys and accessories, head back to our main collection and explore ranges of comforters, rattles and teethers, and cot mobiles. With so much to choose from, you’re sure to find something that’s perfect for your unique little one.