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Soft Stuff

Encourage lots of messy fun with Soft Stuff play dough right here. From dough pots to shaping moulds, this collection is brimming with everything children need to get creative. With Soft Stuff, little ones can use their imagination and enjoy sculpting lots of fun shapes and characters.

Perfect for encouraging fine motor skills and sensory development, play dough for kids teaches children to unleash their artistic side. With a selection of colourful dough to choose from, it’s never been easier for kids to learn about colour recognition from an early age. Discover bumper activity jars and soft glitter dough to help them perfect their squishy, squashy masterpieces.

Shop the complete Soft Stuff range now to find lots of exciting bits and pieces. For even more fun‐filled playtimes, browse Play‐Doh and arts and crafts for kids to stock up on all the supplies they could possibly need.