Who we work with

We're pleased to let you know that you can find Early Learning Centre toys at three of the UK 's most established and respected retailers.


We are delighted to announce that Mothercare became our sister company in June 2007, and with 60 years combined experience providing for the needs of mothers and young children, no one knows more about young families, than this family.

You'll find everything a mum-to-be or a new parent might need for their new arrival, from cots and carseats to the UK's widest collection of pushchairs. Visit mothercare.com for the full range.

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We started offering best-selling Early Learning Centre toys at Debenhams in 1999. It worked so well that you can now buy Early Learning Centre toys in 110 Debenhams stores across the UK and the Republic of Ireland.

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We started offering our favourite baby and toddler toys in Boots stores in 2003. Now you'll find a brilliant range of Early Learning Centre toys in over 250 Boots stores throughout the UK .

Boots Baby Department is full of great new ideas for babies, toddlers and Mums and Dads. Call 08445 616161 to find your nearest Boots store that stocks Early Learning Centre toys.

You can also visit the Boots website at www.boots.com . In the Baby Section, you'll find everything a mum-to-be or a new parent might need for their new arrival, from cots and pushchairs to favourite Early Learning Centre toys.

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the co-operative

We now sell toys in seven Co-op stores. Look out for more appearing at a store near you any day now. 

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nspcc and early learning centre

Our charitable donations and fundraising activities are focused on preventing cruelty to children. We believe that all children deserve a happy childhood and the opportunity to reach their full potential.

We are proud to have supported the NSPCC's FULL STOP Campaign for the last six years. Other Charitable partners include CHILDREN 1 st ( Scotland ) and NSPCC ( Ireland ). We donate 1% of all gift card sales to the NSPCC, and with the support of our staff and our customers we have raised over £600,000 and helped many children in our local communities.

We recognise that protecting children is everyone's responsibility. We have worked with NSPCC to develop a Kid Safe Policy. The Policy sets out our standards for ensuring children are kept safe whilst visiting our stores. It covers things like dealing with lost children, photography and physical contact with children. CHILDREN 1 st and NSPCC have also endorsed the policy.

For more information on the FULL STOP campaign click here and link directly to the NSPCC website.

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inkind direct and early learning centre

InKind Direct is a charity set up by HRH the Prince of Wales in 1996 to distribute new products donated by business to voluntary organisations. We donate all of our sample toys and any surplus product as we know that InKind Direct will ensure they go to a good home.

Click here to find out more about InKind Direct.

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rospa and early learning centre

Early Learning Centre is proud to work with RoSPA, The Royal Society for the Prevention of Accidents

As part of our commitment to quality and safety we ensure that Early Learning Centre toys are seen by a panel of experts including RoSPA safety experts – as well as child psychologists, educational advisors, paediatricians, and (the toughest judges of all, of course) children.

The Royal Society for the Prevention of Accidents is a registered charity that was established over 80 years ago. RoSPA promotes safety in all areas of life – at work, in the home, and on the roads – and provides information, advice, resources and training.

Please click here if you would like to know more about the Royal Society for the Prevention of Accidents.

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If you have a website, you can earn money by joining our affiliate program. As one of the most trusted, respected and well known brands on the high street, your website's earning potential will be increased by promoting Early Learning Centre on your website.

To find out how to become an Early Learning Centre affiliate, click here

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friends of early learning centre

At Early Learning Centre we're good friends with some other companies too.


We are proud to sponsor www.netmums.com, the local network for mums by mums with a wealth of information and advice on being a mum with young children in your home town.


At Early Learning Centre we think Dirt is Good too! Check out www.persil.com for tips and advice on washing powder use, stain removal and skin care – and lots of kids activity ideas.


See www.ocado.com to order Waitrose groceries straight to your home, and enjoy the highest standards in customer service.

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