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Which products do we price match against?

During the period 5th October – 24th December 2020, we will price match against over 2000 toys. We have marked these toys with 'Lowest Price Guarantee' so that it is easy to locate them as you shop instore and online.

Our price match only applies in the UK, Jersey and Isle of Man.

On your receipt, you will find an asterisk against the products you have purchased which we price match against. You will need to register with us at www.thetoyshop.com/guarantee so that we can send you your e-gift card should we lower the price in store between the date of your purchase and 24th December 2020 or we agree to a price match request submitted by you. E-gift cards will be sent out to customers by email on Friday of each week or, in the event you have submitted a price match request, the Friday after your request has been agreed. You can use your e-gift card in store or online but please note that they expire on the 30th January 2021.

Should you find a product with our Lowest Price Guarantee icon for sale at a lower price at one of our UK competitors between the time of purchase and 24th December 2020 complete the form on on our website with all of the relevant information and a member of our team will contact you to confirm whether the price match is approved.


The prices we match against

We will match the price of these toys against our UK competitors (see list below) provided that:

  • We can verify the price offered by them (the price must be displayed in their store or online)
  • It is for the same new product (i.e. the same make, model, size and colour) offered on the same terms
  • The product is in stock and available immediately for delivery (at both our competitor and in our stores)
  • The price includes all taxes (including VAT), postage and packing charges if applicable

The price for the toy must be publicly available to all customers. We do not price match against any typographical errors, any temporarily discounted products including voucher codes and any special or particular discount given to a certain set of customers (for example those participating in a rewards or membership scheme).

We also do not price match against multi buy offers.

Separately, we do not match against voucher codes we issue as part of a temporary discount promotion where the price of a Lowest Price Guarantee product is not specifically reduced.


Who do we price match with?

We will price match against our UK competitors who trade at multiple premises located in the UK and that are open to the public to purchase products with clearly displayed prices. If that competitor has a website then, to be included in the price match, it should trade under the same brand and on the same basis as its high street stores.

We will also price match with Amazon but excluded are any resellers.

For the avoidance of doubt, those that do not trade on the same basis as us will not be classed as one of our UK competitors and below are examples of those that are excluded:

  • Businesses that only operate online (excluding Amazon) or via mail order only
  • Internet only resellers
  • Factory outlet stores
  • Pop up or temporary shops
  • Auction sites (for example eBay)
  • Home shopping channels
  • Market stalls
  • Any duty-free stores or those located in travel channels
  • Trade or membership sellers and clubs
  • Competitors who are in administration or that are closing down

Additional Terms and Conditions:

The Entertainer reserves the right to amend these terms and conditions or withdraw this price match policy at any time.

Products are subject to availability.

Any price match is at the discretion of The Entertainer.

Personal data supplied during this price match promotion will only be processed as set out in our privacy policy which you can find here.

These terms and conditions are governed by English law and subject to the exclusive jurisdiction of the English Courts.