Fireman Sam

Whenever there’s an emergency in town, this friendly hero next door is always ready to save the day. From adorable plush toys to exciting action figures, there’s so much to explore in this collection. Discover super cool Fireman Sam toy vehicles including the push-along fire engine and the amazing Neptune boat for imaginative playtimes. What adventures will they come up with today?

Children can transform into their favourite Fireman Sam character with kids’ dress up costumes right here. With the awesome utility belt and fireman’s hat, they can help Sam race to the rescue.

Fireman Sam toys are great for encouraging children to think up lots of fun storylines. Don’t forget to shop the rest of the action figures and dress-up costumes collections across our site.