Helping children be all they can be

At Early Learning Centre, we do all we can to help parents help children grow into happy, self-confident people.

We create fantastic toys – toys that help develop vital skills, toys that help children get off to the best possible start, and toys that are tremendous fun.

All our toys are designed to help children explore the boundaries of their imaginations and creativity , to make learning fun and help children be all they can be.



Safe and Sound

All our toys meet and exceed all British and European standards for toy safety, and we're delighted with our ongoing association with the Royal Society for the Prevention of Accidents, who work with us in the development of our toys.

We test our toys just like your kids do.

We push them down the stairs, throw them, jump on them, knock them over, poke fingers in them and even lick them. So we know our toys are as tough as the children that play with them.

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Our Early Learning Centre Stores

Early Learning Centre opened its first store in the mid 1970s and now we have 215 stores across the UK . And when you visit one of our stores, you can take our toys out the box and play with them, so you can choose the exact toy your child likes to play with best.

Every Tuesday morning, we devote time to our playtime sessions, where your children can join in some real hands-on fun. There are new toys to play with lots of competitions and activities. And if you need some help choosing toys, just ask our friendly staff for advice – and look out for great gift ideas and playing tips in store too.

You'll also find Early Learning Centre toys in concessions in certain Debenhams stores, Sainsbury's supermarkets and Boots the Chemist.

Early Learning Centre also has over 80 international stores in 19 countries across the world.

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Recycling toys

From 1st July 2007 manufacturers and retailers have to fund the collection and recycling of waste electronic equipment – including electronic toys.

Early Learning Centre has joined a scheme (the Distributor Take back Scheme) which funds a network of collection services around the UK.

As an Early Learning Customer you can take old electronic toys to one of the many collection centres that have been set up. For advice on all aspects of recycling, including recycling of waste electronic toys, please visit where you can find out the location of collection points near to you.

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Order in store, deliver to your door

If you decide you don't want to carry your shopping home, we can arrange for your toys to be delivered to your door (UK mainland only). It costs just £4.95 – or FREE if your order is £50 or more.

Find out more about our home delivery times.

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Home Shopping with Early Learning Centre

Early Learning Centre home shopping means you can order your toys from home online 24 hours a day, or by phone between 8am and 10pm, 7 days a week. It means you don't have to carry bulky or heavy items home with you, and you can order presents for the children whilst they're asleep.

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Returns & Refunds

If for any reason you're unhappy with your order, we will gladly exchange the item or refund your money. Find out more about out returns policy and guarantee.

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Shop while they're sleeping at

  • Browse or buy from over 2000 toys online, including many toys not available in our stores
  • Join the Big Birthday Club and receive a treat for your child, party and gift ideas and more
  • Sign up to receive special offers and discount vouchers by email
  • Relax knowing we offer a No Quibbles Returns policy and FREE returns

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We are happy to take your order by phone

  • Call 0371 231 3513 from 8am – 8pm Monday - Saturday and 9am – 5pm Sunday (closed Christmas Day, Boxing Day and New Year's Day) and speak to one of our customer advisors who will take your order.
  • You can order a copy of our latest catalogue to make ordering by phone easy.

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Join us

Are you looking for a fun new career?

We have opportunities throughout the country in our stores, and at our London and Swindon offices.

Send your CV and covering letter to:

HR Department
Early Learning Centre
South Marston Park

Or email:

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