We’re celebrating our 40th birthday this year! Since 1974 we’ve helped generations of children explore, learn and create with our fantastic toys. Now that’s worth celebrating!


From classic wooden toys to enduring best sellers, we create toys that stand the test of time. Take a peek at our all-time favourite toys including our limited edition 40th Birthday Teddy Bear especially made to celebrate ELC's 40th birthday. After all, what's more classic than a cuddly teddy bear?