Successful Infant Feeding Book

Price £12.99
Product code: 132861
3 for 2
Price £12.99
available for gift wrap during checkout
Age range: From Any
Age range: From Any

This product has a maximum orderable quantity of 1. Please update your selected quantity to be within this limit.

Out of Stock
cancel changes
Product Information

At a Glance

Feeding a baby is a parent's earliest and most important task. Done correctly, it helps a baby grow and thrive physically and emotionally

Feeding a baby is a parent's earliest and most important task. Done correctly, it helps a baby grow and thrive physically and emotionally. It also is essential to the wellbeing of the parents because if a baby doesn't thrive or if the process is unsatisfying, parents will be left anxious and distressed.

While breastfeeding is the natural way to feed an infant, ignorance of the mechanisms, societal pressures and lack of help often force mothers into bottlefeeding and the nurturing experience can become less happy and unfulfilling. There is, therefore, a need for information that ensures infants are fed successfully via breast or bottle and in ways that enhance their relationships with their mothers (and fathers).

The book covers the technical side of feeding and how to manage it even in special and more difficult situations, such as with twins and multiples, pre-term babies and while travelling or working. As well as being advised on any safety and preparation issues, parents will be guided on responding to their baby's needs by learning to "read" infant behaviour and adjusting feeds accordingly.

The author - Heather Welford, MSc - is a writer, journalist and editor, specialising in health topics, especially ones related to parenthood. She is the author of several books on infant and child care. In addition, she works for the NCT, as a volunteer breastfeeding counsellor and as a tutor training other mothers and healthcare professionals in breastfeeding support.
This books covers a comprehensive list of baby feeding information including:

• The latest information on breast and infant milks
• Help for parents in making the best decision about how to feed their baby
• Advice on managing feeding so that it is nurturing and emotionally satisfying whether from the breast or bottle
• Ways of overcoming difficulties plus feeding away from the home and in special situations
• Information on reintroducing breastfeeding after formula feeding
• Insights into the experiences and emotions to do with feeding, including a father's essential role, how to respond to being pressurised or undermined in one's feeding choice and how to cope with feelings about using formula
• Answers to a wide range of parental concerns in its Q and A section.

Product Specifications

Brand ELC
Colour Multi
Delivery & Returns
Normally delivered within 2-4 working days (exclusions apply including postcode restrictions, extended timescales– please see delivery exclusions)
smaller items may be delivered via Royal Mail.

Exceptional circumstances beyond our control such as bad weather or courier delays may cause your order to take longer to deliver
FREE on orders over £40.00, otherwise £3.95
Next Day
Order before 6pm Monday-Friday for delivery the next working day (post code exclusions apply - see delivery exclusions)
Click and collect
Buy online and have your order delivered to any mothercare store, you'll receive a text once your order is ready for collection. Please be advised that we will hold your order for a maximum of 7 days, after which time your order will be returned to our warehouse. Click here to find out more about this service.
FREE on all UK orders

uk returns
ELC are happy to refund or exchange any unused merchandise returned within 30 days of purchase upon production of your receipt, as long as they are returned in an unused condition and in their original packaging. Please see Terms and Conditions for details. This does not affect your rights if the product is faulty or mis-described.

International returns
If you are unhappy with an item that you have ordered, you are able to return it to us at your own cost. If the product is faulty, we can re-order this for you. If you do not wish to be re-sent the faulty product, you can send it back to us at your own cost – once we have received the goods, we will reimburse any postal charges you may incur. Click here for more information on our international returns policy.

Customer reviews
  • bvseo_sdk, dw_plugin, p_sdk_3.2.0
  • CLOUD, getContent, 124ms
  • reviews, product
  • bvseo-msg: Unsuccessful GET. status = '{0}', msg = {1};
Ask a question
  • bvseo_sdk, dw_plugin, p_sdk_3.2.0
  • CLOUD, getContent, 106ms
  • questions, product
  • bvseo-msg: Unsuccessful GET. status = '{0}', msg = {1};