At Early Learning Centre, we believe play is as important to your child's development as good food or love.

Which is why we've created the ELC play diet. It's a fun and easy way to make sure your child gets all the play they need.

It divides play into three simple types:

Every Tuesday morning our stores are dedicated to play.

It's a great opportunity to experience our play diet in action as we'll be organising lots of fun activities for free.

So come to your local Early Learning Centre and join in at Playtime, every Tuesday from 10am. Store Finder

But if you can't get down to one of our stores, visit our fantastic new website packed with hundreds of fun play ideas and activities for you and your child to enjoy together.

And best of all, because they're based on everyday things you have in your home (like pens and cardboard boxes) they won't cost you a penny.

See play ideas