Discover our brand new toys, designed to help your children grow and develop to their fullest potential.

ELC toy designers work with educational experts, nursery specialists and child psychologists to come up with great ideas for new toys to help children develop as they play.

Browse 100s of our brand new, cutting edge and unique toys today and get your children set to learn through the exciting, absorbing, colourful, enduring, messy, revealing, magical, thrilling experience that is play.

shop all new toys ►
  • classic wooden toys
  • Magical Mimi
  • Happyland Remote Controlled Race Track

Discover our brand new toys, designed to help your children grow and develop to their fullest potential.

ELC toy designers work with educational experts, nursery specialists and child psychologists to come up with great ideas for new toys to help children develop as they play.

Browse 100s of our brand new, cutting edge and unique toys today and get your children set to learn through the exciting, absorbing, colourful, enduring, messy, revealing, magical, thrilling experience that is play.

shop all new toys ►
  • classic wooden toys
  • Happyland Remote Controlled Race Track
Melissa & Doug
Bing
SmarTrike
Vtech
Frozen
Fisher Price