What do you know about the Early Learning Centre?

At the Early Learning Centre you will find unique toys that are fun, inspiring and help with child development. Nothing inspires and stimulates young minds better than play. - but did you know that over 80% of the toys we sell are created, developed and rigorously tested by us? That we spend over £1 million a year on toy research. Or that the individual grains of sand in our play sand are specially sub-rounded so that if it gets into your little ones eyes it wont scratch in the same way normal sand does?

We work very hard to ensure that we produce brilliant and inspiring toys that are not only great fun to play but also help your little ones flourish. We thought we would share a few interesting facts with you.

Did you know

All our baby and toddler toys meet and exceed all European safety guidelines and are thoroughly safety tested over and over again. We can absolutely guarantee that there are no choking hazards in any ELC baby or toddler toy.

Did you know

Our toy designers create unique toys that are fun, inspiring and help with child development. We have developmental icons on our packaging to help you choose the best toys for your child.

Did you know

All our electronic musical instruments with headphones come with a volume limiter. This protects your child's sensitive young ears from hearing damage. It also helps maintain domestic harmony if your little one loves to make music all day ...

Did you know

We work very closely with educational experts to make sure our products give you child the best possible start. Our alphabet and number flash cards use photographs instead of illustrations because children find it easier to relate photos to "real life"