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Magic Toaster

product code: 133724

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Magic Toaster
Magic Toaster
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product information

Turn bread into toast magically with this wonderful pop up toaster. Open the lid, put two slices of toast into the toaster, put two slices of white bread in, press the lever down and turn the dial. Then, magic happens as the toast pops up.

Let's press the lever down to toast the white bread, then wait until POP! - up comes the toast, as if by magic. We can work out how the magic happens, and make toast again and again.

Let's make toast for friends and family, and let them marvel at the magic toaster. We can pretend we're Mum or Dad making breakfast, or run our own play café.

Includes toaster, 2 slices of white bread and 2 slices of toast.

Great for:
Turning bread into toast – as if by magic
Learning how it works – great for little minds
Amazing your friends and family
Making play breakfasts
Building confidence through enjoying pretend play
Inspiring fun cooking roleplay.

How does this help my child ?

  • Discover the World
    Discover the World

    This toy inspires your child to explore and enjoy the world around them.

  • Hand to Eye Coordination
    Hand to Eye Coordination

    This toy helps your child to develop good reflexes.

  • Imagination

    This toy encourages your child to enjoy using their imagination.

Magic Toaster reviews verified by Reevoo

(7.4 out of 10)
Fun Factor
Value for money
Overall rating
Scores 7.4 out of 10 based on 7 reviews
(10 out of 10)


Luton GB
Managed to get this toaster in our local ELC store in pink! Another toy for my daughters kitchen that she loves playing with. This was smaller than I thought it would be and as she is only two she cant turn the dial herself. But she loves seeing the bread pop out all toasted. Excellent product!
Published on: 15 November 2013
(2 out of 10)


Bacup GB
Bought this toaster for my little boy on Monday he was so excited to buy it and had real fun playing with it, by Wednesday the toaster had broke :(. When u pushed the toast down and turned the dial it didn't pop back up. My little boy is very disappointed, I wudnt bother buying it again
Published on: 26 July 2013
(6 out of 10)


Basildon, Essex GB
We bought this toaster along with a lot of other ELC kitchen role play items, including the kitchen, for my daughter for Christmas. Opened on Christmas Day, had very light play with supervision that day and Boxing Day but on the 27th the toast stopped popping up, something was rattling around inside and the dial just clicked when it was turned. Not sure if we were just unlucky with our one but it was returned with no problem as we still had the receipt and got a refund. Didn't really want to chance another one and my daughter being upset again. The idea is a really good one but I expected more from ELC and for £10. Wish i'd bought a bog standard cheap kids toaster from the start. Hasn't put me off ELC toys as they are usually very good but wouldn't recommend this product.
Published on: 30 December 2012
(10 out of 10)


Worcestershire GB
This is great fun, colourful, hardwearing, and pops up like the real thing ! My little boy also can't turn the dial but the product is listed for a 3 year old, so understandably he can't do this bit as he is 20 months old, but when I turn it for him, we count together until the toast pop ups, and it makes us both laugh.
Published on: 27 January 2012
(8 out of 10)


bradford west yorkshire GB
I bought this for my 2 year old daughter for her birthday to go with her kitchen and she loves it. although she can't turn the dial she can pop the toast down and she'll then pretend to butter the toast and let everyone have a piece.
A great buy from elc.
Published on: 20 January 2012
(8 out of 10)


Dundee GB
My daughter got this as a Christmas gift from her grandparents to go with the kitchener bought her. She loses to sit and play with it and watch the toast pop out. She stills has trouble turning the timer dial on the front but she is only two. However, we both play together and she often makes toast for her toys. Durable, colourful and fun. Worth the money.
Published on: 18 January 2012
(8 out of 10)


leicestershire GB
We brought this for my daughter for christmas to go with the kitchen we also got her. she loves cooking n making beans on toast.
Published on: 27 December 2011

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delivery & returns

This product is available for:

Standard Delivery

Normally delivered within 5 working days (exclusions apply including postcode restrictions and extended timescales). Exceptional delivery circumstances beyond our control such as bad weather or courier delays may cause your order to take longer to deliver.

Express Delivery

Delivery within 2 working days to UK mainland addresses. Regrettably this service is unavailable for deliveries to Northern Ireland.

UK returns

ELC are happy to refund or exchange any unused merchandise returned within 28 days of purchase upon production of your receipt, as long as they are returned in an unused condition and in their original packaging. Please see Terms and Conditions for details. This does not affect your rights if the product is faulty or mis-described.

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