ELC Toy Shop | Children's toys, baby toys, learning toys, dolls' houses, outdoor toys & more | Early Learning Centre

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More than just a toy shop

  • get set for summer up to 50% off selected toys
  • get set for summer up to 50% off selected toys
  • get set for summer up to 50% off selected toy
buy today play tomorrow

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We can help you find the perfect ELC product for your child.

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Price Match
20% off Little Cook's Kitchen
30% off selected tablets
20% off Sand and Water Table
Shop by category

  • Baby & Toddler Toys

    Baby & Toddler Toys
    Explore our range of Baby and Toddler toys at ELC

  • Outdoor Toys

    Outdoor Toys
    Sports, splash and sand toys for all your outdoor adventures at ELC

  • Dolls' Houses & Toy Dolls

    Dolls' Houses & Toy Dolls
    Dolls' Houses & Toy Dolls make the perfect fairytale wonderland

  • Dressing Up & Pretend Play

    Dressing Up & Pretend Play
    Dressing Up Outfits to Playing House toys galore at ELC

  • Action Figures & Playsets

    Action Figures & Playsets
    Play with your favourite Action Figures with ELC

  • Cars, Trains & Construction

    Cars, Trains & Construction
    Vehicles & Construction toys are classic toys year after year

  • Learning & Books

    Learning & Books
    From the LeapPad to Kidizoom, check out our Learning & Books range

  • Art & Creativity

    Art & Creativity
    Draw, paint & create with our Art, Music & Creative Play toys at ELC

  • Music, Puzzles & Games

    puzzles, games & gifts
    Play games, complete puzzles & choose gifts with ELC's range of toys
Shop by age
0-1 year toys toys 1-2 years toys 2-3 years toys 3-4 years toys 5-6 years toys 6+ years
browse our toys by age
Shop by brand/character
mothercare toys Happyland toys Blossom Farm Rosie World Motor Town Big City ELC Mini Artist Rosebud Village Build It
browse our brand/character
ELC is one of the UK’s biggest toy shops stocking  some of the biggest toy brands including Fisher Price, LeapFrog, Lego, Disney Princess, Playmobil and more. ELC has a great selection of outdoor toys, action figures and playsets including Ben 10, Fireman Sam, HappyLand and Disney Cars 2.